Sunday, March 19, 2006

We Are Spinning Like Mad

UNSPUN: The Guide to How Everyone Spins You into Utter Confusion

I am starting a radio show for everyone to learn from. UNSPUN is our name.

It’s the guide to how everyone spins you into utter confusion. It’s a show that works to explain how news of the day lobbed there; just who gets something from an appearance in the press; and why so much is put over on us, recipients of the media!

We live in the world of hype where No Spin has more spin than a basketball held on one finger by Meadowlark Lemon. UNSPUN is a primer to stop the ball long enough to read the label, and see where it got created.

The program’s intention is will cut through various noise-cancelling machines and connect the dots that lie just beneath the surface. It's time.

I will finally expose the hype, whether it's from the publicity hounds or the political bulldogs, through a series of vignettes detailing how it's done! I will introduce you to, and expose, the little man standing behind the curtain shouting: "Hey! Ignore the little man behind the curtain!"

I am the unspinner a lifelong media junkie who devours the Dallas Morning News and Prison Life, among thousands of other outlets; I can't stop myself.

I've spent a lifetime diving deep into stories, whether politics, entertainment, so-called hard news and delightful ditties known as human-interest features. I can't stop shaking my head.

The show has a simple mission too: Take an informed, comical and insightful look at how people get away with saying what's obviously not true, bending facts in such a way to mean something that's less than factual.

We will uncover the world celebrities who are privately hell-bent on exposing so much about themselves only to publicly feign distaste toward the game. Is it money? Or is it glory? And uh, just why some people show up constantly while gently fading into Trivial Pursuit.

--Why do politicians tell us they're about to "go to work" on something blatantly unfixable?

--What's the non-news of the week and---hello? How did it creep into our consciousness!

--Why do anniversaries get celebrated publicly for nearly anything…and how did it become so
easy to become the first at something in modern America?

UNSPUN will feature interview with those folks spinning us mad and enlightening short attention span (read very, very quick) interviews with news fakers who believe in their hearts and wallets they have something to say. And of course some interviews with folks we just want to hear from, who get what's inside the news!

I want to introduce you to people who know what the news is all about...and can decipher the image behind the message (apologies to McLuhan).

Never before has anyone deconstructed the innards of stories and demonstrated the how and the why a story got to be news in the first place.

This is what I call a Fourth Sense: the ability to look into a topic and see what's being fabricated so subtly, sometimes even blatantly! You see, in the end, all media is entertaining anecdotes for interested parties to absorb.

In the coming week the site, www.FourthSense.com, will bring you stories and more - and lead you back here to visit.

See, in one hopefully fascinating two-hour weekly journey we will un-spool the gobbledygook of press speak and spin before your eyes what so-called they are really saying.

For first time, nothing will be left UNSPUN!

Join me on air or live on the Web: March 26th at 10 PM on 96.9 FM Talk, http://www.wtkk.com/.

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